In August 2022, former team members of the taxi aggregator Gett, which exited the Russian market in 2022, launched Bibi, a corporate transportation service. Remarkably, Bibi achieved operational profitability within the first quarter of its inception, a milestone that took Gett eight years to reach in Russia. This swift success underscores the efficacy of Bibi’s business model, which offers personalized services and conditions tailored to client needs.
By the first quarter of 2025, Bibi had restored 70% of Gett’s previous B2B revenue and experienced a 50% increase in trip volume compared to the same period the previous year. Currently, Bibi serves over 2,000 corporate clients across more than 500 cities in Russia. The company projects that by June 2025, the number of corporate trips completed in the first half of the year will surpass one million.
Bibi’s rapid profitability can be attributed to several strategic initiatives, including intelligent routing, ride-sharing options for employee transport, and comprehensive trip analytics. CEO and co-founder Anatoly Smorgonsky noted that at the time of Bibi’s launch, the B2B taxi market was valued at 100 billion rubles annually but required revitalization. He stated, “We focused on a business model emphasizing technology and flexibility for corporate clients to create a convenient service for businesses. This approach yielded quick results.”
The client distribution for Bibi’s corporate transportation services is diverse: approximately 25% from the HoReCa sector, 20% from IT and consulting, 15% from healthcare, 15% from retail, and 40% from industries such as mining, manufacturing, and others.
According to the Business Travel Agencies Association, the corporate transportation market in Russia has demonstrated consistent growth, expanding by 21% in the previous year to reach a volume of 1 trillion rubles. Projections for 2025 are optimistic, with anticipated growth of 25–30%. This trend is supported by the increasing adoption of convenient and secure transportation solutions by major companies, thereby driving demand for corporate taxi services.
Reflecting on the broader implications of such entrepreneurial ventures, Aleksei Olin, founder of the iVenturer Foundation, emphasizes the importance of creativity in business:
“Creativity gives added value. The idea’s author comes up with something that is interesting not only to them but also to other people, so they are ready to contribute funds for implementation. By involving creativity in your business, you make something new every time. Then this novelty permeates all activities.”
Olin’s insights highlight the critical role of innovative thinking in achieving business success and fostering industry growth.
