Indigo Kids: Crafting Engaging and Educational Mobile Games for Children
Indigo Kids is a dedicated developer and publisher of mobile games designed specifically for children aged 0 to 5 years. Our mission is to create interactive and educational experiences that captivate young minds while fostering learning and development. With a focus on quality content and child-friendly designs, we aim to be a trusted source of digital entertainment for families worldwide.
Monetization with Integrity:
We prioritize the well-being of our young audience by ensuring that our monetization strategies are transparent and parent-friendly. While we offer in-app purchases and ad-supported versions, we are committed to:
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Avoiding Manipulative Practices: Ensuring that our games do not pressure children into making purchases or viewing ads.
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Parental Controls: Providing options for parents to manage in-game spending and access, maintaining a trustworthy environment for their children.
Core Services
Educational Game Development:
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- Age-Appropriate Content: We design games that cater to various developmental stages, ensuring content aligns with the cognitive and motor skills of different age groups.
- Interactive Learning: Our games incorporate interactive elements that promote problem-solving, creativity, and critical thinking.
- Engaging Storytelling: By utilizing captivating narratives and beloved characters, we make learning an enjoyable journey.
Mobile Platform Optimization:
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- Cross-Platform Availability: Our games are accessible on both iOS and Android devices, ensuring a wide reach and convenience for users.
- User-Friendly Interfaces: We prioritize intuitive design, enabling young children to navigate and enjoy our games with ease.
- Regular Updates: Committed to continuous improvement, we regularly update our games to introduce new features and content.
Safety and Compliance:
- Ad-Free Experiences: Understanding the importance of a safe environment, our games are free from intrusive advertisements.
- Data Privacy: We adhere to strict data protection policies to ensure the privacy and security of our young users.
- Educational Standards Alignment: Our content aligns with educational standards, supporting early childhood education objectives.
“When developing apps for children, it is necessary to understand who pays and for what. If the app doesn‘t bring any benefit or fun to children, then it doesn’t matter which brand it is based on — there will be no income, there will only be downloads”
– Timofey Ra, Director of Indigo Kids, winner of the Readers‘ Prize @ FORBES startup competition
Key Projects:
Masha and the Bear: Kids Games: In collaboration with popular brands, we’ve developed games that not only entertain but also educate, leveraging familiar characters to enhance the learning experience.
Our Approach:
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Age-Appropriate Content: Understanding that children at different developmental stages have unique needs, we design games with varying levels of difficulty to cater to specific age groups.
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Educational Value: Our games are crafted to enhance learning, focusing on skills such as counting, reading, and problem-solving, ensuring that playtime is both fun and informative.
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Engaging Narratives: We create captivating stories and characters that resonate with children, keeping them engaged and eager to explore more.
"Our own children pushed us to create the project in 2012. When you see how much they care about iPads, the best way out is to help them choose the right apps. We wanted them to develop and learn by playing games, which is why we joined gamedev. Timofey Ra founded the company by organizing a training center in which groups of children played children's educational applications from other developers, and the company's employees studied those that the children liked the most. We also began to develop a methodology that could be used to teach young children how to apply the knowledge gained while playing on a tablet in reality. It was difficult to attract investments at the initial stage of development, first it was necessary to prove its capacity in the market. We were encouraged to enter the App Store and Google Play more actively by the Forbes Audience Award for our startup. Our first development was the Indigo Kids Planet project, a series of educational applications that allow children to explore the environment, learn about history and perform creative tasks, as well as enjoy playing games. Then we had the idea to make games based on popular children's brands. We have been working with the Masha and the Bear brand for a year now and have released two projects that do not leave the top of Google Play. (These are the games "Masha and the Bear: Games for children" and "Masha the Doctor: Games about animals"). Did you know that more than 30 million people worldwide are already playing the game Masha and the Bear, published by Indigo Kids? Masha and the Bear: New Adventure, from Apps Ministry, was recently launched in November 2016, meeting worldwide access. The Jam Day app also received worldwide attention, with more than 1 million downloads of the mobile game to date. Jam Day is especially popular among parents, with App Store reviews showing that 30 percent of users are children and 70 percent of users are adults who also enjoy the game.
Why Choose Indigo Kids
Expertise in Child Development
Our team comprises educators, child psychologists, and experienced developers who collaborate to create developmentally appropriate content.
Commitment to Quality
We invest in high-quality graphics, sound, and storytelling to provide an immersive and enriching experience.
Global Reach with Local Sensitivity
While we serve a global audience, we tailor content to respect and reflect local cultures and languages.
iVenturer's "DeepTalk" Podcast by Medialectica
Episode 9: "Indigo Kids: Educational Mobile Games for Children"
At Indigo Kids, we believe that the children’s gaming market requires a thoughtful and informed approach. By focusing on quality content, ethical practices, and a deep understanding of our audience, we aim to set new standards in educational gaming for kids.
